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Market Intelligently

Reach the industry's largest global network of executive staff and decision makers, via the #1 source of market intelligence for international student recruitment. 

Who you can reach


Stats: Weekly highlights email

40
k

Subscribers

44
%

Open Rate

65
%

Engagement Rate

Stats: icefmonitor.com

257
k

Monthly Unique Visitors (up to)

90
%

Executives / Senior Staff

89
%

Repeat Visits

ICEF Monitor is the ultimate go-to source for staying ahead in the world of international education. The content is consistently insightful, well-researched, and presented with a level of expertise that is unparalleled. Each article delves deep into the latest trends, challenges, and opportunities in the industry, offering a wealth of information that is both relevant and actionable.

Global University

Systems

I have really appreciated the ICEF Monitor and being able to use that to get current market research and develop enrollment strategies for my school. Having that data to make decisions is really beneficial. It’s been a key driver of decisions that we have made for my school around target markets.

Perkiomen

School, USA

Where are our subscribers?


Subscriber Countries

Top 15 Agents

1. India
2. Canada
3. Australia
4. Nepal
5. Nigeria
6. Brazil
7. Vietnam
8. Russia
9. UK
10. China
11. Pakistan
12. Turkey
13. Bangladesh
14. Japan
15. Colombia

Top 15 Educators

1. USA
2. UK
3. Canada
4. Australia
5. New Zealand
6. Spain
7. France
8. Germany
9. Ireland
10. UAE
11. India
12. Italy
13. Malaysia
14. Switzerland
15. South Korea

Subscribers' Job Titles

Subscribers by Sector

Newsletter Subscribers

Weekly Newsletter


The ICEF Monitor Weekly Highlights email is sent to a global subscriber base of 40,000+ industry executives and senior staff. With average open rates that exceed 40%, and CTRs that can reach 6%, this highly targeted and engaged audience will help reset your expectations for campaign performance and click-throughs. 

Article Takeover - €2,750

Takeover both advertising positions for a big impact. 
Two prominently positioned, double-height banners give you the space and the attention to promote your brand. 

Custom Message Insert - €3,450

Include a message of up to 70 words to really describe your proposition and entice readers to your website or landing page. Use the double-height banner to build brand awareness.

NEW: Spotlight - €2,500

25% discount for IAS accredited agencies

Showcase your agency or campus with this specially designed content block, available exclusively to IAS-accredited agencies. Simply provide 60 words of text, and we’ll add your logo, IAS badge, and URL to create an eye-catching advert featured in the Weekly Newsletter, social media and on icefmonitor.com.

Every agency has a story to tell - put yourself in the Spotlight and share your success story to build trust with prospective partners.

Each Agency Spotlight includes a short video interview with you or a team member, which will be shared across ICEF’s social media channels and featured in the Spotlight gallery on ICEF Monitor.

Over the years, working with ICEF Monitor has not only helped us position ourselves at the forefront of the education sector but also played a crucial role in our business growth. We look forward to many more years of collaboration and mutual success.

Flywire, USA

Advertising on ICEF Monitor was a great way to reach agents we might not be dealing with yet. The Monitor is an excellent source of insight and leveraging that credibility allowed us to get the word out about how great Wellington is as a study destination.

Study in Wellington,

New Zealand

At the click of a button, a great opportunity to reach out and highlight our school to a wide range of agents globally whilst they are enjoying their morning coffee in the comfort of their office.

Long Bay College,

New Zealand

Custom Content


Engage your ideal audience with high-impact custom content designed to inform, educate, and convert. Whether you are broadcasting live with a webinar, enticing prospects with a short message in the weekly newsletter, or featuring in a custom-written article about your brand, ICEF Monitor has options to achieve every objective. 

Sponsored Article - €4,500

A feature article of up to 1,000 words written by ICEF Monitor in collaboration with you. This article will be hosted on a dedicated section of icefmonitor.com, providing extra visibility as well as a high quality referral link - great for the SEO of your website.

Drive traffic to your article using a Custom Email Campaign, Sponsored Article Insert, or Subject Matter Expert Special Package.

NEW: Sponsored Article Insert - €3,450 

Get your Sponsored Article read by senior industry decision makers by including this large and attractive content block in the weekly highlights email.

You are guaranteed to be the only sponsored article in that week’s edition. 

Article + Custom Email Campaign - €10,500 

Prove your thought leadership credentials by putting your Sponsored Article directly in front of ICEF’s global network of more than 60 000 active industry contacts, and because it is a Custom Email Campaign, the recipient list can be tailored to your specific requirements.

Custom Content Campaigns - €7,200 

Achieve specific goals - sent to ICEF’s global network of more than 60 000 active industry contacts. This recipient list can be segmented by region, country, sector, or otherwise, according to the sponsor’s requirements, at no additional cost.

Each email is sent at least twice, with the second send typically going ten days later to all those in the recipient list that did not yet open the first message. Combine with a Sponsored Article for maximum impact.

The custom mailers from ICEF Monitor and advertising on ICEF’S newsletters have been a great success. We saw real results with clicks and impressions. Also, working with the ICEF team has been great. They are very supportive, consistently delivering to their promises, and happy to assist us with any campaign.

Higher Education Marketing

Montreal, QC

ICEF Monitor is a great tool for you to get to know what is going on in the industry. There are a lot of businesses; service providers, schools and agents around the world that have news - and ICEF Monitor is just a curation of all of that important news that you have to read.

Sidekick /

Euro Asia Pay,

Canada

Display Advertising


Advertisement displays on icefmonitor.com - these prominent ad positions rotate across all pages on ICEF Monitor. Campaigns are booked for specific time periods, with a limited number active at one time, and a minimum booking period of one month. 

NEW: Spotlight - €2,500

25% discount for IAS accredited agencies

Showcase your agency or campus with this specially designed content block, available exclusively to IAS-accredited agencies. Simply provide 60 words of text, and we’ll add your logo, IAS badge, and URL to create an eye-catching advert featured in the Weekly Newsletter, social media and on icefmonitor.com.

Every agency has a story to tell - put yourself in the Spotlight and share your success story to build trust with prospective partners.

Each Agency Spotlight includes a short video interview with you or a team member, which will be shared across ICEF’s social media channels and featured in the Spotlight gallery on ICEF Monitor.

Category Takeover - €2,500 / 1 month

These targeted campaigns link your display advertising to a specific category or country on ICEF Monitor - visit our website here and click on “Category” and “Regions” located on the menu bar for a complete overview of available options.

Your advertisement will appear exclusively on all pages that are tagged with that category or country keyword.

Each page will also feature an integrated sponsor mention and link above each article headline.

*Top Skyscraper - €1,650 / 1 month 

This ad will be positioned on the top section of the article for 1 month.

*Book with ICEF event for 25% OFF.

*Middle Skyscraper - €1,150 / 1 month

This ad will be positioned in the middle section of the article for 1 month.

*Book with ICEF event for 25% OFF.

Special Packages


Brand Booster

A 3-month campaign designed to maximize your brand’s visibility across ICEF Monitor’s key platforms - reaching 40,000 engaged newsletter subscribers and 200,000 website visitors per month.
4,830
 (Save €1370!)
1 week of Ad Takeover
3 months of Skyscraper advertising

The Subject-Matter Expert (SME)

Position your organisation as a trusted industry authority with a high-impact content and advertising package. We’ll work with you to create a compelling Sponsored Article on ICEF Monitor, feature it twice in the Weekly Newsletter, and support it with three months of display advertising across the site.
11,895
 (Save €3,255!)
1 Sponsored Article written with ICEF Monitor
2 Newsletter feature inserts
3 months of Skyscraper advertising
Upgrade to a Webinar instead of an Article for an additional €3,000!

Working with ICEF on campaigns has been really successful – the team are great to work with, flexible, knowledgeable and supportive of our needs. It’s a great opportunity to reach a large audience of international educators and agents with good results.

Cambridge

Assessment English, UK

For me as the founder of Expatrio it‘s important to be always up to date regarding the international education market and its trends. ICEF Monitor offers it all in one place, saving my time and allowing me to be more efficient at work.

Expatrio Global

Services,

Germany

ICEF Insights


Promote your brand for a full year, online and in-person, with the purchase of a single advert.

ICEF Insights magazine is the must-read annual publication for international education professionals, and with its clear focus
on the issues and trends that are shaping our sector.

Special focus for 2026: "The Want List"


A feature package that provides a deep dive into what the key stakeholders in international education really want, including students, parents, employers, agents, and governments.

Other editorial features will include:

  • Success stories: Real examples of innovation in student services and recruitment that have had a big impact.
  • Students first: Recruitment strategies that begin by ensuring an outstanding student experience.
  • Closing the circle: Why your best recruitment channel might be the alumni that you just graduated.
  • Qualifying prospects: How do you identify the best prospects from your enrolment pipeline?
  • New horizons: What are the most important emerging markets for student recruitment now?

What you'll get:


By advertising with ICEF Insights, you’ll gain exposure through a print magazine ad, a digital magazine ad with a clickable link, and an ad on ICEFMonitor.com.

ICEF Insights magazine offers unrivalled reach for your brand:

  • Launching at ICEF Berlin 2025, and given to every event participant
  • Print edition given to 6,000 industry leaders, including a targeted mailing direct to the top 4,000 agents worldwide
  • Digital edition emailed to 60,000 industry professionals
  • Available at all major industry events, and every ICEF
  • Cross promotion with a display advertisement on icefmonitor.com targeted to its audience of 200k unique visitors each month
  • A full 12 months of incredible visibility for your brand
Magazine Ad Type
Price (€)
Half Page
2600
Full Page
4500
Double Page Spread
8500
Inside Back Cover
6250
Inside Front Cover
7200
Back Cover
9200
Sponsored Article
7500

ICEF Insights x ICEF Event


Enhance your presence at ICEF Berlin by featuring in the only magazine given to every participant. You will earn a discount on both the advert and Berlin.

ICEF Insights counts towards your event multi-booking discount. Educators can book a full page advert and enjoy the discount on their advert as well as their 2025 events.

10% Discount 


Full Page Advert + 1 event

15% Discount


Full Page Advert + 2 events

20% Discount


Full Page Advert + 3 events or more

ICEF Webinar


The perfect way to share your expertise, make an announcement, or promote a new product or service. 

You choose the target audience and we work with you to hone a title and description that will engage the people that you want to reach. In 2024, the number of professionals registered to attend each of our webinars ranged from 306 to 1849.

Exclusive webinar sponsorship - €7,500


Pre-webinar

  • Your logo and link in email announcement to ICEF’s global network of 60,000 industry professionals
  • Opportunity to include a question on registration form questionnaire
  • Announced on all ICEF social media channels

During webinar

  • Interactive audience engagement through live
  • Q&A sessions Interactive real-time polling

Post-webinar

  • A list of registrants (including names, job titles, organisations, and emails) who have opted in for follow-up.

  • Webinar recording published on ICEF‘s website and sent to all registrants

ICEF’s webinars are really well run and well attended. They are a great way to get in front of prospective clients all over the world.

Edified, Australia

Sponsoring an ICEF webinar allowed us to really reach and engage our target audience of valuable education professionals within the ICEF network. The setup of the webinar was incredibly well done. ICEF did a great job of keeping the audience engaged on the topic through polling which brought some very interesting and nice results.

TOEFL Strategic

Partnerships Director

ETS Global B.V.

Build your brand with a campaign

People engage with brands they recognise and trust, and an ICEF Monitor campaign is an excellent way to build or reinforce brand awareness with industry decision makers.

To date, more than 300 organisations and institutions have used ICEF Monitor to help them stand out in a competitive marketplace. 

Your ICEF Account Manager is an expert in how to effectively allocate your budget for maximum return on investment. Ask them to prepare a customised campaign for you, or email us and one of our team will be in touch shortly.

Who advertises with us: